Print ad campaign for eMAG advertising their DIY category as a selection of professional tools addressed to those who really "dig" high-standards gardening activities.
The headlines read:
Pros' choice for the Spring cleaning
Electrical tools for modern gardening
When you want to subdue the land, follow those who are the best at it. (In Romanian, the same word - pamant - means both Earth and land)
Electrical tools for modern gardening
